We had a great day yesterday attending some wonderful panels at the D&D Building’s Fall Market (check out all the action on twitter under #DDBMarket). Highlights included hearing from Celerie Kemble about her new wallpaper line for Schumacher (remember wallpaper weekly, no. 41?) and from Bunny Williams discussing her furniture company, Beeline Home.
We also attended the Traditional Home afternoon keynote panel discussing set decoration. It was fascinating to hear the story of Lydia Marks, who designed the sets for both Sex and the City movies. Fun fact: her interior design firm with partner Lisa Frantz (Marks & Frantz) is now frequently hired to design custom closets – based on the closet they custom made for Carrie and Big, photo below.
The morning keynote address by Michael Boodro, Editor-in-Chief of Elle Decor was most fun-fact-filled. Results were reported from a survey taken by Elle Decor of over 2000 designers from across the country. Below, a sampling of notable survey results which gives a glimpse into the interior design industry today:
The Most Important Product Attributes:
Design (38.7%) / Quality of Materials (28.7%) / Craftsmanship (22.3%) / Exclusivity (5.2%) / Customer Service (4.9%)
*Most interesting is that the following three attributes are each under 0.5%!: Reputation in the Design Community (0.3%) / Brand (0.3%) / How Easily Identifiable It Is (0%)
Vital for a Luxury Private Residence:
Location (34%) / Architectural Elements (26.8%) / Uniqueness (15.7%) / View (10%) / Sunlight (9.7%)
*And again, notably, each of these stats are under 2%: Outdoor Space (1.7%) / Ceiling Height (1.1%) / Square Footage (1.0%)
Most Luxurious American Furniture:
2. Holly Hunt
Lastly, a future projection… I Expect 2013 Will Be:
1. Better for my Business than 2012 (76.1%) GREAT!
2. About the Same (20.7%)
3. Not as Good (3.2%)